The Problem:
988 Oklahoma needed a way to promote mental health awareness across the state during mental health awareness month. The goal was to reduce stigma, encourage daily self-care, and raise visibility of the 988 lifeline through approachable, engaging materials. We wanted something that people would not only notice, but actually use.
The Solution:
Our team created a 31-day self-care calendar that paired with a social media challenge encouraging daily mental health actions. I helped design the visual style and suggested a unique folding format that made the calendar both functional and interactive. This structure invited daily participation and made the piece feel more personal.
The Impact:
This campaign stood out not just for its creativity but for its measurable social media virality, emotional authenticity, and real-world impact. It's proof that empathy-driven storytelling can move the needle in mental health awareness in a meaningful way including a Best Use of Instagram from the 8th Annual Shorty Impact Awards.
