The Problem:
Afropop Soda needed a bold, culturally resonant brand that could celebrate artists while standing out in a crowded craft beverage market. The challenge was to create an identity that felt vibrant, modern, and authentic—capturing the spirit of Afrofuturism and natural ingredients in a way that connects with both niche and mainstream audiences.
The Solution:
AFROPOP was founded in artistry, community and representation. Their visual identity leans into these tenets with a bold hand-crafted logo inspired by Afrofuturism. Visually, their brand is striking and dynamic, yet still flexible enough to take a backseat—allowing the artists' creativity to shine. AFROPOP creates a platform that allows for self-expression and represents the unique voices of Black creatives. A big undertaking for a soda company? Well, AFROPOP is a soda worth remembering.
