The Problem:
One Table Hospitality needed a unified brand identity that could encompass its diverse portfolio of concepts while communicating a clear vision of community, quality, and innovation. The challenge was to craft a brand that felt cohesive and elevated, yet flexible enough to allow each concept under the umbrella to maintain its unique character.
The Solution:
One Table Hospitality isn’t any ‘ol hospitality group. It was created around the idea of authenticity. The idea of having a singular table everyone is invited to. It’s the table at your friends’ house with beanbags, foldouts, and thift store scores. It’s the table at a cookout with chairs being pulled up and brushed off. One Table Hospitality’s visual identity represents showing up authentically at one table. One table that’s for all of us.
Credits:
Alaina Hunt (UI/UX Designer)
Erin L Cooper (Creative Director)
Fiorella Zoll (Designer)
Hallie Waugh (Lead Brand Strategist)
Loren Cookson (Designer)
Marcus Tiplea (Brand Strategy)
Nichole Burroughs (Junior Designer)
Rachael Taylor (Project Management)
Tim Cooper (CEO / Development Director)
